Pop-Up Shop

Pop up shops and food pop ups are ideal for new businesses to use as a tool for brand activation, allowing them to get their name and products or services known with a small amount of investment in a relatively small space of time. They're also a great way for established brands to test the market response to a new product or service.Pop up events create a temporary retail space that is generally shared between multiple retailers from the same field, allowing business owners to capitalise on the "get-it-while-it-lasts" buzz that this retail style creates. These popup events often centre around a holiday, a novel theme or concept to create a comprehensive customer experience.